Braun for Apple | Design
Dieter Rams was chef designer for Braun, when he designed the pocket radio T3 in 1958, which you could easily take for an iPod. But this is not the only product design Apple cribbed from Braun's designer. The loud speaker LE1 shares similarity with the iMac and the Apple G5 looks alike the radio T1000. Both products were established in 1960. Also the iPhone's calculator application is based on a design by Dieter Rams, the calculator ET66 from 1977. The common root of all these objects is the beautiful simplicity, which is the base of success for many new Apple products.
